JANUARY SHORTHORN COUNTRY

Louisville Results, Herdsman of the Year, Sale Reports

NEWS FROM THE CEO

Here we are at the beginning of 2021. An optimistic outlook for the new year is always refreshing, especially after a year like 2020. As we move forward into 2021 the pandemic and all the related restrictions and changes are not over. The vaccination for Covid-19 is sure a bright spot looking forward and is viewed as “the light at the end of the tunnel” to get Covid-19 under control. We cattle breeders understand viruses and vaccinations, possibly better than most of the non-agricultural population.

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SCOUTING YOUR COMPETITION

If you regularly read this column, by now you know that I am prone to use my page in the Shorthorn Country to build some analogies tying together the things I know and enjoy most: beef cattle production and sports. As we start 2021, I feel that might be the best way to kick off this year of articles. Hopefully, those of you that aren’t big sports fans don’t find these topics too alienating or boring.

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We Are Resilient

No matter who you are, you are going through one of the most challenging times you will ever face. It is easy to fall victim to the ever-pressing disasters of politics, pandemic, drought, riots, economy, and honestly the list goes on. At this point there is a good chance that the only calm you feel is when you get to go outside and check those beautiful Shorthorns in your pasture.

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