We as Shorthorn breeders and livestock producers need to take note of actions currently taking place across the country, specifically in Colorado, that could have a major impact on animal agriculture nationwide. Colorado’s Governor, Jared Polis, proclaimed a “meat out” day in March which asked his constituents to give up meat for a day and thus promoted vegan products. The nationwide reaction of the cattle industry was immense with thousands of Facebook posts supporting beef – real beef – not fake meat products and supporting the ranching families that produce it. However, many of these supportive social media posts were only seen by other livestock producers as we have a habit of preaching to the choir.