JULY SHORTHORN COUNTRY

PRESIDENTS OUTLOOK, SHORTHORN BEEF, HEIFER PROJECT UPDATE

NEWS FROM THE CEO

The Herd Book issue in July is always special, it’s the issue we use for all year to reference information and keep at our fingertips to find contacts in our breed. This year’s issue will have some special announcements for the ASA. You may not be aware, but the American Shorthorn Association is the oldest beef breed in the US. We started in Chicago, Illinois in 1872 as the American Shorthorn Breeders Association. And now, the time has finally come to announce activities that will kick-off the American Shorthorn Association’s Sesquicentennial – 150 years – as “America’s First.”

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SUMMER HOMEWORK

I hope that the dog days of summer have not been too rough on you and your herd to this point. Hopefully, the moisture levels have been enough to keep your pastures and hay fields in good order and your cows fed and happy. It sure is more enjoyable to watch cows work on raising those big, healthy calves to weaning when there’s green grass at their feet. As important as your cows are to the operation, keeping them happy is top priority!

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FIVE YEARS DOWN AND MORE TO GO.

In May, I celebrated five years at the American Shorthorn Association. Since then, I have looked back on my time here and how it has flown by so fast. In both my job and life there have been many changes since I started this job right after college graduation in 2016.

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