NOVEMBER SHORTHORN COUNTRY

SHOW RESULTS, SALE RESULTS, ASSOCIATION UPDATES

NEWS FROM THE CEO

By the time you read this, the ASA 150th Celebration will be in full swing. There will be new items to view pertaining to this year long event. First, in Louisville we will be set up to deliver the Shorthorn and the AmericanCattle Industry books to those who preordered and will also have some for sale at the Shorthorn booth in the barn. If you are interested in purchasing a book at The North American, it is a good idea to call the office and let us know so we take enough extras to meet everyone’s needs.

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THE DIGITAL WORLD

Sometimes, we don’t realize what we have until we experience someone else’s viewpoint. Then we learn just how lucky we are. As prophetic as that might sound, I’m really commenting on online breed registry programs. If you have only ever dealt with Digital Beef, I can understand your frustrations with some of the nuances and quirks involved with the system we use at ASA. But if you have ever dealt with another breed system, I guarantee you know just how user-friendly Digital Beef is compared to other products out there on the market.

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A SEASON FOR THANKS.

As November rolls around and the weather is getting chilly, it is the season for giving thanks and there are so many items on the list this year. It has been a good 2021 and we have persevered through the continuing pandemic. We had record breaking numbers for a fantastic National Junior Shorthorn Show and Youth Conference. I am thankful for the junior members and their families who attended the show in Louisville, Kentucky – they are the reason for the NJSS. We can’t forget about the many sponsors and donors who give to the junior programs to ensure the future of the breed.

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