ADVERTISING IN THE SHORTHORN COUNTRY

Looking to advertise in the upcoming Shorthorn Country, below you will find ad specs, pricing and deadlines. If you have more questions give us a call.

Shorthorn Country magazine is the official publication of the American Shorthorn Association and is the voice of the Shorthorn breed members. Published 11 times per year, the Shorthorn Country circulation of 3,500+ reaches well beyond the American Shorthorn Association members. In addition to the thousands of Shorthorn breeders across the US who subscribe to Shorthorn Country, the magazine is mailed to a large number of junior Shorthorn members, hundreds of new Shorthorn buyers and Shorthorn enthusiasts from around the world, including a heavy readership in Canada and Australia.

The Shorthorn Country readership is a solid core of loyal readers who anxiously await the arrival of their issue every month. They don’t just read the magazine, they study it, analyze it, and re-read it
over and over. The articles and columns provide our readership with information about the events and issues affecting both the Shorthorn breed and beef cattle industry as a whole. From show and sale reports to breeder highlights to news and information on the issues and technologies affecting the cattle business.

For commercial companies, the Shorthorn Country is a great source for promoting cattle related products and services to Shorthorn breeders. Beyond advertising which will generate results, the Shorthorn Country editorial staff can assist you in providing our readers with important information from basic how-to articles to in-depth reporting on cutting-edge technologies. Contact us today to discover how Shorthorn Country can be your partner in marketing your company through a solid package of beef industry information.

CONTACT SHORTHORN COUNTRY

Call or eMail Amy today to get started with your advertising needs!

Amy SampsonCreative Director
amy@shorthorncountry.net
816-599-7777
DOWNLOAD COUNTRY MEDIA KIT

ADVERTISING RATES

RATES 1X 11X
1 page $565 $505
2/3 page $420 $385
1/2 page – island $335 $310
1/2 page $315 $290
1/3 page $240 $225
1/4 page $195 $175
1/6 page $135 $120
Business Card (1 1/2) $41 $330/year
  • 4 color = $200
  • 1 color = $195
  • House color = $175

EDITORIAL CALENDAR

If viewing on mobile device, be sure to scroll across on the following tables, so that all data appears. 

MONTH ISSUE HIGHLIGHTS DEADLINE DATE
January NAILE/Calving Season/Annual Meeting December 1
February Performance/Spring Sales/Semen Sales January 1
March NWSS/FWSS/Pasture Management February 1
April AI & Technology Focus March 1
May/June National & Regional Show Winners April 1
July Herd Reference Issue June 1
August Junior Nationals/Fall Sales July 1
September Herd Management & Health/Fall Sales August 1
October State Fairs/Fall Sales/ET Sales September 1
November KILE/State Fairs/Fall Sales October 1
December American Royal/Yearly Review/Marketing November 1

ADVERTISING SIZE SPECIFICATIONS

AD SIZE INCHES PICAS
Full size/trim: 8.25 X 10.75
Full page full bleed – 30″ 8.5 X 11 51 X 66
Full page live space – 30″ 7.45 X 9.833 45 X 59
2/3 horizontal – 20″ 7 X 6.5 42 X 39
2/3 vertical – 20″ 4.583 X 9.833 27.5 X 59
1/2 island – 15″ island 4.583 X 7.333 27.5 X 44
1/2 regular – 15″ 7 X 4.833 42 X 29
1/3 square – 10″ 4.583 X 4.833 27.5 X 29
1/3 vertical – 10″ 2.167 X 10 13 X 59
1/3 horizontal – 10″ 7 X 3.167 42 X 19
1/4 – 7.5″ 3.33 X 4.833 20 X 29
1/6 – 5″ 2.167 X 4.833 13 X 29
Double Business Card 2.167 X 3.167 13 X 19
Business Card 2.167 X 1.5 13 X 9

SPECIAL SERVICE INFORMATION

  • Sale Catalog Production
  • Email Blasts
  • Postcards
  • Flyers
  • Banners
  • Logos

Contact us for pricing and more details!