Many changes are happening behind the scenes within our industry that will forever change the way our product is marketed. I am going to share the vision and message from the speakers at our December 2018 Annual Meeting and Forum by summarizing the comments from these industry leaders who presented their vision of the changes we need to be aware of to better prepare for a sustainable future. CLICK HERE TO READ MORE....
Ambassadors are volunteers that will be a liaison for the ASA to share updated information and hand out promotional material in their state.

A hot topic in the hallway at the ASA Annual Meeting in Kansas City was the use of selection indices and the tools we have available in the Shorthorn breed. Selection index technology wasn’t an official topic in the educational forum, but I believe there was a lot of interest and educating going on among many breeders in attendance.CLICK HERE TO READ MORE.....

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